Excessive Product Packaging
Notes:
-How a product is packaged is critical to what it stands for and how well it sells. But over- packaged products incur a hefty toll on the environment as product packaging is usually discarded quickly, ending up in landfills.
-The emphasis on sustainable development and living elicits improvements in every aspect of product development, including packaging. Besides protecting the product, packaging performs the role of directly representing the brand, thus no less important than the product itself, especially for products with little differentiation by nature. As discussed in July 2008 issue of the HKI, eco- design can be fully applied to packaging; asking questions on what materials are used, how the packaging is manufactured, how it is used and how it is disposed address all the relevant concerns. Manufacturers and product developers may in turn question the costs involved, but it should be understood that eco-designs of the product and its packaging are specifically intended not only to enhance environmental conservation, but also to save long-term production costs.
-Extravagant packaging has become so prevalent in developed countries that unwrapping three layers of plastic and paper to eat a piece of chocolate is a regular practice, not warranting any further thought.
Excessive packaging necessitates more materials, more resources to manufacture, so entailing more costs; naturally excessive packaging are physically larger and heavier which place greater burden on logistics, thus incurring higher financial and environment costs. Upon disposal, the composite nature of many product packaging makes it difficult to properly recycle, but even if packaging materials are straightforward enough for recycling
-Reducing the amount of packaging, which reduces CO2 emission as less power and fuel are used for production and transportation, is conceptually critical in taking the first step towards a sustainable circular economy.
-The challenge is to shift the emphasis to making clever innovative packaging designs that are simple, attractive, distinguishable and able to embody the brand’s message.
-For manufacturers and brand owners, one thought experiment or area of consumer research that can be done involves determining what part of the packaging is likely to be immediately disposed by consumers even if the product is to be stored away. Packaging layers are typically distinguished into primary, secondary and tertiary, where the primary layer directly houses and protects the product, secondary and tertiary layers are the intermediate and exterior layers such as paper and cardboard/plastic sleeves and boxes.
-Ultimately, the emphasis should be placed on creative and simplified use of materials. Some materials, like biopolymers, may be deemed environmentally friendly but in fact have adverse environmental impacts. For example, producing biopolymers is energy intensive and degradable materials tend to emit methane, a greenhouse gas.
-Despite differences across markets, the undeniable global trend is towards greater environmental awareness.
-How a product is packaged is critical to what it stands for and how well it sells. But over- packaged products incur a hefty toll on the environment as product packaging is usually discarded quickly, ending up in landfills.
-The emphasis on sustainable development and living elicits improvements in every aspect of product development, including packaging. Besides protecting the product, packaging performs the role of directly representing the brand, thus no less important than the product itself, especially for products with little differentiation by nature. As discussed in July 2008 issue of the HKI, eco- design can be fully applied to packaging; asking questions on what materials are used, how the packaging is manufactured, how it is used and how it is disposed address all the relevant concerns. Manufacturers and product developers may in turn question the costs involved, but it should be understood that eco-designs of the product and its packaging are specifically intended not only to enhance environmental conservation, but also to save long-term production costs.
-Extravagant packaging has become so prevalent in developed countries that unwrapping three layers of plastic and paper to eat a piece of chocolate is a regular practice, not warranting any further thought.
Excessive packaging necessitates more materials, more resources to manufacture, so entailing more costs; naturally excessive packaging are physically larger and heavier which place greater burden on logistics, thus incurring higher financial and environment costs. Upon disposal, the composite nature of many product packaging makes it difficult to properly recycle, but even if packaging materials are straightforward enough for recycling
-Reducing the amount of packaging, which reduces CO2 emission as less power and fuel are used for production and transportation, is conceptually critical in taking the first step towards a sustainable circular economy.
-The challenge is to shift the emphasis to making clever innovative packaging designs that are simple, attractive, distinguishable and able to embody the brand’s message.
-For manufacturers and brand owners, one thought experiment or area of consumer research that can be done involves determining what part of the packaging is likely to be immediately disposed by consumers even if the product is to be stored away. Packaging layers are typically distinguished into primary, secondary and tertiary, where the primary layer directly houses and protects the product, secondary and tertiary layers are the intermediate and exterior layers such as paper and cardboard/plastic sleeves and boxes.
-Ultimately, the emphasis should be placed on creative and simplified use of materials. Some materials, like biopolymers, may be deemed environmentally friendly but in fact have adverse environmental impacts. For example, producing biopolymers is energy intensive and degradable materials tend to emit methane, a greenhouse gas.
-Despite differences across markets, the undeniable global trend is towards greater environmental awareness.
Summary
This articles main focus was on the production of packaging. From the understanding of the article packaging if is what determines how well the products stands and how well it sells. The problem with this action is that over packaging causes a lot of environmental issues. Over packaging is considered something good for business because it performs a role of representing the brand. If the brand of something is represented more than more people will notice it and buy it. Packaging these products do cost a lot of people as the article stated and it takes a long process to manufacture. The question here is packaging products even worth it? The process of removing so much packaging will be hard since we are so used to buying something and having to unpack-age something 3 or 4 times. Their has been laws to reduce this amount but if its this much trouble should we just ban it entirely? Many countries and places have and it does save a lot of money. Other countries that have of banned it have used different products to reduce using certain material. Some material yes are environment friendly but during the process of making them a bad gas is released. Reducing the amount of packaging reduces CO2. In conclusion packaging is not the best idea.
My opinion
In my opinion we should just in total reduce the amount of times we package something. I think we should reduce the money and time of making these things to package the object that is being sold. Many of the products and material we use to make the packaging are bad for the environment. Some might be recycled but during the process theirs a negative outcome. If theirs a negative outcome why do we do it? Is it because we have gained that knowledge or feeling that packaging our object makes us look superior or better as being developed. I think that we should just banned them in general. We can save a lot of time and money and resources.
So what? What if?who said? What does it remind you of?
So what?: Packaging has been here for a long time since we became a developed country. It has not been a good process in making packaging possible. It wastes a lot of resources and takes a lot of time and money. Worst of all it hurts the environment.
what if? If more people are concerned about this topic and tries saving time we could save a lot of time and effort and resources in making these packaging products. It can also by not using it reduce CO2.
Who said? Not only have the government in different countries have developed the capacity to know the effect of it but they have actually set out laws of it. hat speaks for itself.
What does this remind me of?This reminds me of the video we watch in class because it showed how we uses so many thing to do one thing and how un useful it can be. This reminds me of that because we package one thing so many time and at the end we throw that away.
what if? If more people are concerned about this topic and tries saving time we could save a lot of time and effort and resources in making these packaging products. It can also by not using it reduce CO2.
Who said? Not only have the government in different countries have developed the capacity to know the effect of it but they have actually set out laws of it. hat speaks for itself.
What does this remind me of?This reminds me of the video we watch in class because it showed how we uses so many thing to do one thing and how un useful it can be. This reminds me of that because we package one thing so many time and at the end we throw that away.